We believe that having the ability to plan, track, control and evaluate trade spending activities on an ongoing basis is one of the primary capabilities a manufacturer needs to differentiate their brands and products in the marketplace. In our view, trade promotion management is as important as any other core business activity, and thus essential to our customers’ success. In this respect, we believe TPM is a high-yield investment and that our role is to counsel and advise, as well as implement, our clients’ investment strategies.